Glencairn properties2018-11-08T09:36:24+00:00

Project Description

Glencairn properties

Glencairn properties build, design and sell stylish city centre properties in Edinburgh offering all the benefits of living in the city in a beautiful home.

Over a 4 month period…
3 houses at an average
value of £300,00 sold
as a direct result o
f the campaign.

Over a 4 month period… We had 4,639 visitors to the website from 32,000 potential buyers 442 leads generated 3 buyers produced as a direct result of the campaign Avg. sale price – £300.000

inbound marketing

The campaign

The purpose of the campaign was to increase the number of viewings of Glencairn’s latest property project, Craigmount Avenue. The secondary goals were to reach a new and larger audience of potential buyers and to increase Glencairn’s brand awareness.

To achieve these goals, we created a Facebook advertising campaign targeting affluent couples and families in the Edinburgh area. We designed and created a range of Facebook adverts, a website landingpage promoting Craigmount Avenue.

We also created a downloadable brochure which enabled us to capture the email addresses of potential buyers. We complimented the Facebook advertising with boosted Facebook posts. Currently we are marketing the opening of the show home to our Facebook audience, as well as every potential customer who has downloaded the Craigmount Ave brochure. We are also emailing everyone who has given their email address.

3 of the 4 buyers
were as a direct result
of the campaign.

Challenges/points of interest

The main challenge with this campaign was to keep the Facebook audience engaged and interested. Marketing the opening of the show home was key to this.

Audience reach
of over 32,000
442 leads generated
in only 4 months

The results

Over a 4 month period…

  • We generated 4,639 website visitors
  • Reached an audience of over 32,000 potential buyers
  • 442 leads generated in only 4 months
  • Sold 3 of the 4 houses as a direct result of the campaign
  • Avg. sale price £300,000

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Simon Vickers, Owner

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