Keith Gunn Electrical Solutions
Keith Gunn Electrical Solutions are an Edinburgh based electrical contractor, who specialise in chandelier installation
£2,524.30 in sales
and £20,301 in quotes
in just 30 days
In only 1 month we generated 46 leads. A total of £2,524.30 in sales and £20,301 quoted as a direct result of the campaign.
The purpose of the campaign was to increase the number of enquiries in 3 key areas, general electrical, landlords and electric gates installation and repair.
The secondary goals were to reach a new and larger audience of potential buyers and to increase Keith Gunn’s brand awareness.
To achieve these goals, we created a number of Google AdWords campaigns targeting affluent couples and families in the Edinburgh area. We developed and tested a range of AdWords adverts based on keyword research and developed dynamic landing pages (i.e. the title of the page matches the search term entered by the customer) promoting the 3 services.
Challenges/points of interest
The challenge with this campaign was to attract quality leads.
n this instance this meant generating leads and enquiries for larger more profitable work. We did this by targeting specific keywords, the services we advertised on the landing page as well as the quality of their marketing. They now receive regular ongoing enquiries and sales from their digital marketing campaign. They have also as a result repositioned themselves in the marketplace and the minds of their customers.
Over a 10 month period…
- We had 48k serached for KGES services
- 3,000 potential customers have visited the website page
- 291 new leads have been generated
- Cost per sale £15.91
- Average lifetime value per customer – £1,453