Project Description

Keith Gunn Electrical Solutions

Keith Gunn Electrical Solutions are an Edinburgh based electrical contractor, who specialise in chandelier installation

£2,524.30 in sales
and £20,301 in quotes
in just 30 days

In only 1 month we generated 46 leads. A total of £2,524.30 in sales and £20,301 quoted as a direct result of the campaign.

inbound marketing

The campaign

The purpose of the campaign was to increase the number of enquiries in 3 key areas, general electrical, landlords and electric gates installation and repair.

The secondary goals were to reach a new and larger audience of potential buyers and to increase Keith Gunn’s brand awareness.

To achieve these goals, we created a number of Google AdWords campaigns targeting affluent couples and families in the Edinburgh area. We developed and tested a range of AdWords adverts based on keyword research and developed dynamic landing pages (i.e. the title of the page matches the search term entered by the customer) promoting the 3 services.

In 10 months we
have generated 291
new leads.

Challenges/points of interest

The challenge with this campaign was to attract quality leads.

n this instance this meant generating leads and enquiries for larger more profitable work. We did this by targeting specific keywords, the services we advertised on the landing page as well as the quality of their marketing. They now receive regular ongoing enquiries and sales from their digital marketing campaign. They have also as a result repositioned themselves in the marketplace and the minds of their customers.

Cost per sale
£15.91 Average
lifetime value per
customer £1,453.00

The results

Over a 10 month period…

  • We had 48k serached for KGES services
  • 3,000 potential customers have visited the website page
  • 291 new leads have been generated
  • Cost per sale £15.91
  • Average lifetime value per customer – £1,453
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“UNIQ have more than doubled our inbound web enquiries. This has enabled us to grow our business and realise new opportunities. We are delighted with the service and the results”

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”Our business is quite complicated and other marketing companies we have worked with just didn’t take the time to properly understand it and help us craft a story. Uniq were different (unique even!). They took a lot of time to chat over what we did and what we needed and came up with a marketing angle that really worked for us. Already our sales team and customers are commenting on the difference. Their efforts will have a big impact on our bottom line.”

- Nick Oswald, Bitesize Bio