Project Description

Renewable Heat Installation & Servicing

Renewable Heat Installation & Servicing are Scotland’s preferred ground and air source heat pump installers. With ambitious growth plans they required a marketing campaign that now only supported but accelerated their growth.

137 new leads
generated in 10 months

Through Google Ads, Facebook re-marketing, email marketing and a brand new state of the art website we increased Renewable Heats monthly revenue by 200%.

inbound marketing

The campaign

Our goal was to get Renewable Heat more heat pump and heat pump servicing leads and sales.

We achieved this with Google AdWords, high performing website landing pages and quality marketing materials. We also created a new campaign that informed potential customers how to finance their heat pump project thereby capturing a whole new audience of customer

2,040 potential customers
have visited the landing
page in only
10 months.

Challenges/points of interest

The challenge with this campaign was converting the leads we generated in to sales.

While we had a number of enquiries and leads initially we had to create a whole sales and marketing process that converted those leads in to buying customers. Renewable Heat have now stopped paying for leads from a third party as their campaign now delivers those leads as a direct result of their digital marketing campaign

Cost per lead £27.18.
Avg. sale price £19k

The results

Over a 9 month period…

  • We have had over 20k searches for RHIS services
  • 2,040 potential customers have visited the website page
  • 137 new leads have been generated
  • Cost per lead – £27.18
  • Avg. sales price £19k
New call-to-action

“UNIQ increased my monthly revenue by over 200%. As a result we have significantly increased our market share in the industry. UNIQ is our single biggest source of new leads and customers”

Barry Sharp, Owner

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”Our business is quite complicated and other marketing companies we have worked with just didn’t take the time to properly understand it and help us craft a story. Uniq were different (unique even!). They took a lot of time to chat over what we did and what we needed and came up with a marketing angle that really worked for us. Already our sales team and customers are commenting on the difference. Their efforts will have a big impact on our bottom line.”

- Nick Oswald, Bitesize Bio