The Ropeworks – Leith
The Ropeworks – Leith is a new housing development built by Teague Homes. It features one hundred and sixty-three studios, lofts, 1,2 &3 bed apartments and garden duplexes.
70% of properties
reserved in only 11 weeks.
Having built the Ropeworks website we ran a Facebook advertising campaign that saw 19 properties sold and 70% of the remaining properties reserved.
The purpose of the campaign was to increase awareness of the Ropeworks development and invite customers to register an interest in purchase.
The secondary goals were to reach a new and larger audience of potential buyers and to increase Teague Home’s brand awareness.
Challenges/points of interest
The challenge with this campaign was to target and market to the right audience of people.
We started by targeting a large audience of people and then refined that in order to reduce their advertising costs. We were also able to market to people who commuted to and from Edinburgh, selling the great city centre location.
In only 11 weeks we achieved:
- 19 properties sold
- 517 made an enquiry
- 70% of the properties have been reserved
- 360 downloaded the brochure
- 74,446 impressions with 35,546 unique views of the advert
- Total cost per enquiry: £4.78*
- Total cost per sale: £130.07*
- Avg. cost per property £300,000
*includes advertising and campaign management costs but not estate agent fees.