average sale value
The purpose of the campaign was to increase the number of viewings of Glencairn’s latest property project, Craigmount Avenue. The secondary goals were to reach a new and larger audience of potential buyers and to increase Glencairn’s brand awareness.
To achieve these goals, we created a Facebook advertising campaign targeting affluent couples and families in the Edinburgh area. We designed and created a range of Facebook adverts, a website landingpage promoting Craigmount Avenue.
We also created a downloadable brochure which enabled us to capture the email addresses of potential buyers. We complimented the Facebook advertising with boosted Facebook posts. Currently we are marketing the opening of the show home to our Facebook audience, as well as every potential customer who has downloaded the Craigmount Ave brochure. We are also emailing everyone who has given their email address.