Persona Development

What is it?

A buyer persona according to HubSpot is a ‘semi-fictional representation of your ideal customer based on market research and real data about your existing customers’. The Digital Marketing Institute defines it as ‘a personality that embodies a key segment of your audience’.

It is essentially a description of your ideal customer who has the same interests, priorities and concerns as your buyers. The key to its value and success is in the research put into creating and defining who your ideal customer is.

The purpose of your ideal customer personal development is that it then enables you based on the research of your current and past customers, to tailor your sales and marketing to attract your ideal customer. It stops you falling into the trap of creating sales and marketing that appeal to the wrong type of customer or no one at all.

How does the creation of my ideal customer increase my sales?

  • Increase your sales conversion with a sales process and collateral designed for your ideal customer.
  • Increase the quality of your sales and enquiries.

  • Determine which advertising and marketing channels are right for your ideal customer.

  • You can pre-empt and address any buying objections they have.

  • Enables you to engage with them and develop trust with the right process and sales collateral.

Questions we can answer.
Problems we can solve.

  • Identifying who your ideal customer is.
  • Their key defining characteristics.

  • Their sales barriers.

  • What motivates them to buy.

  • How to tailor your sales and marketing to your ideal customer.

  • What are the right marketing channels.

Services to increase your sales

  • Market research of your ideal customer including past and current customers.
  • Creation and visualisation of your customer persona.

  • Implementation and recommendations of how to tailor your sales process to your persona.

  • Recommendations on the right marketing channels to target your ideal customer.

Create your ideal customer persona to tailor and increase your sales and marketing

Find out how we increased their sales

Mill Architects

Architecture that will change your world

Richard Wylie

All you need to create the beautiful, the bespoke and the original

Renewable Heat

Lead generation for a heat pump installer

S1 Developments
The Ropework

Lead generation for a major housing development

Glencairn Properties

Inbound marketing for bespoke housing development

The Wee Barkery

Lead generation for a heat pump installer

Blyth & Blyth

Lead generation for a heat pump installer

Ready to grow
your business?

We don’t want to waste your time, so we have developed a unique call, so we can understand your business and whether we can help.

It only takes 15 minutes but is structured in such a way that by the end of that call, we will be able to advise you on whether we can help. It also gives you a chance to see if you want to work with us.

We believe in partnerships, where both partners are achieving what they need, so we all need to be happy with the relationship.

Book your 15-minute exploration call to find out how we can drive more traffic to your website, generate more leads and convert more customers.

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