Renewable Heat Installation & Servicing
Renewable Heat Installation & Servicing are Scotland’s preferred ground and air source heat pump installers. With ambitious growth plans they required a marketing campaign that now only supported but accelerated their growth.
137 new leads
generated in 10 months
Through Google Ads, Facebook re-marketing, email marketing and a brand new state of the art website we increased Renewable Heats monthly revenue by 200%.
Our goal was to get Renewable Heat more heat pump and heat pump servicing leads and sales.
We achieved this with Google AdWords, high performing website landing pages and quality marketing materials. We also created a new campaign that informed potential customers how to finance their heat pump project thereby capturing a whole new audience of customer
Challenges/points of interest
The challenge with this campaign was converting the leads we generated in to sales.
While we had a number of enquiries and leads initially we had to create a whole sales and marketing process that converted those leads in to buying customers. Renewable Heat have now stopped paying for leads from a third party as their campaign now delivers those leads as a direct result of their digital marketing campaign
Over a 9 month period…
- We have had over 20k searches for RHIS services
- 2,040 potential customers have visited the website page
- 137 new leads have been generated
- Cost per lead – £27.18
- Avg. sales price £19k