Case study

Gravitate HR

Average Monthly Marketing Spend
Average Revenue per month
Average Monthly ROI

Gravitate HR is a dynamic and experienced team of eight HR experts offering a wide range of services.

They also do an excellent monthly webinar educating and supporting employers and managers to keep up with the ever changing HR landscape.

Key Challenges

The key challenges we were hired to work with Gravitate HR on included:

  • Increase their brand awareness
  • Reach and engage with a new audience of customers
  • Develop a creative content and marketing strategy
  • Refresh and update the website
  • Increase their website traffic
  • Develop their social media
  • Create a CRM and sales system
  • Production of marketing and sales collateral

What we delivered

Webinar promotion and marketing

Gravitate HR holds monthly webinars to inform, educate and support employers and managers.

We wrote the promotional copy, marketed the webinar on LinkedIn and then following the webinar we would add them to their website and send the follow up email to the attendees. This significantly increased their brand awareness, positioned them as experts in their industry and really set them apart from their competitors.

Social media and email marketing

We delivered Gravitate HR’s social media and email marketing. A key part of our service was to suggest and create content as well as work with different members of the team to create valuable content.

We also delivered two emails per month sharing HR updates and content with their clients and audience. This increased their brand awareness, added to their credibility and educated their audience.


We designed and refreshed Gravitate HR’s website.

We changed the navigation and content to be focused on their key services making it easier for visitors to navigate and find the relevant information. We created a library of resources and added the option of booking a meeting with one of their team.

Average Monthly Marketing Spend£2,250
Campaigns RunGoogle Ads, Google Shopping, Email Marketing
Average Monthly Impressions59,000
Average Monthly Clicks1,940
Average Monthly Sales 140
Average Sales Value£102
Average Revenue per month£14,280
Average Monthly ROI534%

Sales and marketing strategy

We met weekly with the managers at Gravitate HR to discuss and develop their sales and marketing strategy.

We would create and present a quarterly report updating them on their website traffic, social media engagement and the results of their email marketing. We worked closely to support their sales development, creating sales collateral and delivering a variety of marketing campaigns.

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It only takes 15 minutes but is structured in such a way that by the end of that call, we will be able to advise you on whether we can help. It also gives you a chance to see if you want to work with us.

We believe in partnerships, where both partners are achieving what they need, so we all need to be happy with the relationship.

Book your 15-minute exploration call to find out how we can drive more traffic to your website, generate more leads and convert more customers.

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